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Automating Lead Generation and Management

Why is it important to automate lead or demand generation efforts in B2B marketing? Because proving ROI is critical. Marketers everywhere are under tremendous pressure to prove marketing ROI. You have [...]
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Industrial marketing for lead generation

Industrial Marketing is Not Just for ToFU

Industrial marketing has become more digital now than in the past. (See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and [...]
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Industrial content marketing case study - Uson

Industrial Content Marketing

Uson L.P. is part of Roper Industries and manufactures a full line of leak testers and engineered leak detection systems. It sells to the Automotive, Medical Device, General Industrial and [...]
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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

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