The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. There are literally millions of articles written on why you should be blogging and they are easy to find in Google. I see no point in rehashing the same ideas here.
Instead, let me share my experiences in helping manufacturers, engineering and industrial companies launch successful blogs, produce results from them and in some instances, flat out advised them not to start one.
In this post, I’ll talk about some of the more difficult questions you should be asking yourself before jumping on the blogging bandwagon. Otherwise, you may be joining the ranks of countless other industrial blogs that were launched with a great deal of enthusiasm and expectations but were abandoned after only a few months.
Let’s dig a little deeper to understand what it really takes to achieve the four major benefits of blogging.