To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills.
That’s great, if you are a natural born consultant but for the rest of us, we have to learn and master these skills. That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention.
According to the article, the Creativity Quotient (CQ) among American children has been in a steady decline since the early nineties. Kyung Hee Kim at the College of William & Mary discovered this in May, after analyzing almost 300,000 Torrance scores of children and adults. Kim found creativity scores had been steadily rising, just like IQ scores, until 1990.
Since then, creativity scores have consistently inched downward. “It’s very clear, and the decrease is very significant,” Kim says. It is the scores of younger children in America—from kindergarten through sixth grade—for whom the decline is “most serious.”
Many other media outlets have reported the same creativity crisis in America. What are consequences of this creativity decline to the business world? Read more