Category: Industrial Marketing

Industrial Marketing in 2020, my interview with Pete Hoelscher

Industrial Marketing in 2020 and Beyond

Happy New Year! I recently had a very interesting conversation with Pete Hoelscher, the Acting CEO of IEEE GlobalSpec. He shared his thoughts on the state of industrial marketing in [...]
Read more
How to market to millennial engineers

Marketing to Millennial Engineers

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key [...]
Read more
Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

©  2024 Tiecas, Inc.  and Achinta Mitra.  All Rights Reserved.
Contact Us Privacy Policy Site Map