Industrial email marketing is alive and well in 2017 despite what you may have heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.”
Here are some stats from the 2016 State of Marketing Report from Salesforce.com.
- 80 percent of marketers agree email is core to their business
- 79 percent of marketers say email generates ROI, a 48 percent year-over-year (YoY) increase
- 64 percent have also integrated their email marketing activity with their overall marketing strategy
Some marketing gurus have even said that social media has killed email marketing. I disagree.
Let me put that in the context of industrial email marketing for engaging with engineers and technical professionals. In my experience with industrial content marketing, both email marketing and social media can coexist happily and deliver a powerful one-two punch.
Of course, you don’t have to take my word for it. Let me try to convince you by presenting stats and facts from various research studies/surveys about industrial marketing.