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Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Achinta Mitra November 8, 2016 2 Comments

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. That is simply…

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead Generation

Achinta Mitra May 11, 2010 1 Comment

I recently read a news release put out by Infogroup on their SalesPulse Survey of B2B sales professionals conducted jointly with OneSource, an Infogroup company. Some of the findings match…

Using Content to Move Prospects Forward in the Sales Cycle

Achinta Mitra May 5, 2010 No Comments

We often think of online content as the text on a web or blog page. The focus there is to optimize it for keywords or phrases for people to find…

Industrial Lead Generation for Sales – It’s Complicated!

Achinta Mitra March 19, 2019 No Comments

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not…

Use industrial content marketing to enable sales

Achinta Mitra March 22, 2018 1 Comment

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going…

How Manufacturing Content Marketing Sets the Table for Sales

Achinta Mitra February 19, 2016 4 Comments

I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.