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10 Helpful B2B Lead Scoring Resources

Achinta Mitra November 9, 2010 1 Comment

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the…

Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Achinta Mitra October 7, 2010 1 Comment

Lead scoring has become very important in today’s B2B marketing. Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process.…

Lead Generation for Manufacturers: Understanding the Alphabet Soup

Achinta Mitra September 26, 2022 2 Comments

[This post was originally published in December 2010. I have rewritten and updated it recently. Last Modified Date: 09/26/2022] Lead generation for manufacturers is not easy, and it takes time…

Industrial Lead Generation – MQL vs SQL

Achinta Mitra September 17, 2020 No Comments

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can be seen in this chart…

Industrial Lead Generation for Sales – It’s Complicated!

Achinta Mitra March 19, 2019 No Comments

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. However, turning new leads into sales is not…

In Industrial Lead Generation, a Lead is a Lead, Right?

Achinta Mitra January 14, 2016 3 Comments

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main…

Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.