I will be co-hosting a webinar with John Hayes of ENGINEERING.com on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a Road Map for Manufacturers.
We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll walk away with key takeaways for creating your own digital marketing road map.
In case you are not familiar with John (@JackHayes), he is the CEO of ENGINEERING.com and the author of Digital Marketing for Engineers. He and his team publish a lot of helpful content on their Digital Marketing for Engineers blog.
Our presentation will include:
- What is digital marketing and why is it right for an engineering and industrial audience
- Defining the road map to digital marketing
- Steps to create a road map and measuring ROI
- Why marketing to engineers is a big challenge
- How to make a business case for digital marketing with content
- How to win the engineer’s mindshare and working with SMEs
This webinar will be held on August 5, 2015 at 10am PST/1pm EST. Of course it is free to attend.
I hope to see you there.