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	<title>Comments on: Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell</title>
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	<link>http://industrialmarketingtoday.com/translate-features-into-benefits-if-you-want-your-marketing-content-to-engage-and-sell/</link>
	<description>Industrial, engineering and manufacturing marketing insights and ideas. A blog by Achinta Mitra for Tiecas, Inc.</description>
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		<title>By: Achinta Mitra</title>
		<link>http://industrialmarketingtoday.com/translate-features-into-benefits-if-you-want-your-marketing-content-to-engage-and-sell/comment-page-1/#comment-51</link>
		<dc:creator>Achinta Mitra</dc:creator>
		<pubDate>Fri, 09 Jul 2010 15:32:37 +0000</pubDate>
		<guid isPermaLink="false">http://industrialmarketingtoday.com/?p=530#comment-51</guid>
		<description>I&#039;m glad you found my post helpful. Thanks for stopping by and leaving your comment.</description>
		<content:encoded><![CDATA[<p>I&#8217;m glad you found my post helpful. Thanks for stopping by and leaving your comment.</p>
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		<title>By: DCaledonia</title>
		<link>http://industrialmarketingtoday.com/translate-features-into-benefits-if-you-want-your-marketing-content-to-engage-and-sell/comment-page-1/#comment-50</link>
		<dc:creator>DCaledonia</dc:creator>
		<pubDate>Thu, 08 Jul 2010 14:10:32 +0000</pubDate>
		<guid isPermaLink="false">http://industrialmarketingtoday.com/?p=530#comment-50</guid>
		<description>I had heard and read a lot about putting benefits above features but wasn&#039;t sure how to do it. Your article with the examples helped me see it clearly.
Thank you for a very informative post. I will visit this blog regularly.</description>
		<content:encoded><![CDATA[<p>I had heard and read a lot about putting benefits above features but wasn&#8217;t sure how to do it. Your article with the examples helped me see it clearly.<br />
Thank you for a very informative post. I will visit this blog regularly.</p>
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		<title>By: Tweets that mention Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell &#124; Industrial Marketing Today -- Topsy.com</title>
		<link>http://industrialmarketingtoday.com/translate-features-into-benefits-if-you-want-your-marketing-content-to-engage-and-sell/comment-page-1/#comment-49</link>
		<dc:creator>Tweets that mention Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell &#124; Industrial Marketing Today -- Topsy.com</dc:creator>
		<pubDate>Wed, 07 Jul 2010 16:09:45 +0000</pubDate>
		<guid isPermaLink="false">http://industrialmarketingtoday.com/?p=530#comment-49</guid>
		<description>[...] This post was mentioned on Twitter by Achinta Archie Mitra. Achinta Archie Mitra said: Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell http://ping.fm/TmxI5 [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Achinta Archie Mitra. Achinta Archie Mitra said: Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell <a href="http://ping.fm/TmxI5" rel="nofollow">http://ping.fm/TmxI5</a> [...]</p>
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