Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.
In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.
Here is a chart from emarketer.com showing the growing number of tools used by marketers to improve Website engagement.