I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the time to read my posts and emailing me.
His question – “Could you briefly describe the tools/process you use to ‘score’ sales leads?”
Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies.
I hope you find these resources helpful. (Note: Some of them do require you to register before downloading).