Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly:
Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points.
If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. Just like the proverbial chicken or the egg conundrum, the recurring question in redesigning websites is – what comes first, site content or site design?