Tag: lead scoring

10 Helpful B2B Lead Scoring Resources

I wrote this post because Chris, a regular reader of this blog, emailed me recently with a question on B2B lead scoring. First of all, thanks Chris for taking the [...]
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Automating Lead Generation and Management

Why is it important to automate lead or demand generation efforts in B2B marketing? Because proving ROI is critical. Marketers everywhere are under tremendous pressure to prove marketing ROI. You have [...]
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