I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website.
It would be easy to dive right into redesigning your current industrial website. That however could be a mistake because the lack of leads is the symptom you are feeling, the underlying cause of the problem may be something completely different. You need to first identify the root cause and then come up a with plan of action to solve the problem. That plan of action is what I’m referring to as your industrial marketing strategy.
Importance of a formal industrial marketing strategy
Let’s take a step back and see why formulating an industrial marketing strategy is so important. I’m sure by now you have read or heard enough about how content marketing is the best strategy for generating more high quality leads at a lower cost per lead. So making content the cornerstone of your industrial marketing strategy is vital.