I’m not trying to be clever or facetious with my headline. 67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years.
That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012. The online survey addressed the marketing trends, challenges, and expenditures within the engineering, technical, manufacturing, and industrial communities.
The primary goal of industrial marketing has not changed even though marketing strategies and tactics have changed significantly in the past 5 years. Either that or we industrial marketers haven’t quite figured out the lead generation puzzle yet.
Here are some other key findings from their report: