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Content Marketing to Engineers is Tough. And Getting Tougher

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers.

This post is a departure from my usual ones. It is a guest post written by John Hayes exclusively for my blog. In case you are not familiar with him (check him out on LinkedIn), he is the CEO of ENGINEERING.COM.

Take it away John!

Welcome to 2017. Engineering marketers are now well versed in content marketing. In a recent survey, 89% of engineering marketers said that they were using content marketing as part of their overall marketing strategy.

Engineering marketers using content marketing

And most of them are having success. In fact, 75% of the marketers who use content marketing say that it is working.

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