Tag: Content Marketing

Problem-centric Industrial Marketing

Please indulge me if my headline made you go “Huh?” Read on… Industrial and manufacturing marketers are trained to sell solutions. Nobody buys product features, they want solutions. That’s marketing [...]
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Boost Email Relevancy With Dynamic Content

Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the [...]
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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

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