Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge.
You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company.
Engineers are known to be passive participants when it comes to generating marketing and social media content of any kind. What can do you do if you are tasked with maintaining an active industrial blog that needs fresh content regularly?
If you are a marketing department of one, I suggest you do whatever you can to hone your journalistic skills. You will need to become good at: