For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.
I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche.
But are industrial and engineering companies getting the message about B2B blogging?
GlobalSpec recently conducted a Social Media Survey of engineering, technical, manufacturing and industrial professionals and found that only 24% of these companies have a business blog.
In an earlier post, I had written about three industrial companies that were using business blogs very successfully. Those are well-known companies and their success stories in using content for inbound marketing are well documented. What about other manufacturers and engineering companies?