Posts

B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.

I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche.

But are industrial and engineering companies getting the message about B2B blogging?

GlobalSpec recently conducted a Social Media Survey of engineering, technical, manufacturing and industrial professionals and found that only 24% of these companies have a business blog.

In an earlier post, I had written about three industrial companies that were using business blogs very successfully. Those are well-known companies and their success stories in using content for inbound marketing are well documented. What about other manufacturers and engineering companies?

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How to Use a B2B Blog to Win Customers and Influence Prospects

I admit my headline is a play on Dale Carnegie’s bestseller, “How to Win Friends and Influence People.” This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today.

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that.

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles:

Assuming you are now convinced and have your own B2B blog, here are six basic steps for making it the hub of your online presence to win customers and influence prospects. Read more

101 Tips from 50 Small Business Bloggers

I came across an incredible blog post recently that I think every small business owner should read. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to stay on top of things.

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few.

Click here to read 101 Tips from 50 Small Business Bloggers.

The launch of Industrial MarCom Blog

I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible for generating high-quality leads for industrial products and engineering services. Here you will find not only my views but also access to third-party case studies, white papers and best practices for lead generation, qualifying and nurturing those leads until they are sales-ready. I encourage you to share your thoughts and be a part of this exciting community of marcom professionals.