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How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive

Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their printed catalogs in the past to get their parts “designed in.”

However, there is an inherent drawback to these static printed catalogs. An engineer must first leaf through the pages, find the right part number and then call the components manufacturer for details, CAD drawings and pricing information. This manual process can lead to delays, errors and lost opportunities.

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How Manufacturers Use 3D CAD Models and 2D CAD Drawings as Sales Enablers

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. Inbound marketing tactics such as SEO and other content marketing strategies do fill the top of their sales funnel but converting leads to sales opportunities takes too long for their liking. Think of 3D CAD models and 2D CAD drawings then as supercharged content assets for moving leads closer to the RFQ stage much quicker than any other type of content resource.

There are several benefits to offering 3D CAD models and 2D CAD drawings on an industrial website. By far the strongest reason, at least in my opinion is that they help get manufacturers’ or distributors’ parts “designed in.” Design wins lead to prototype and production orders. That’s why I like to call them “sales enablers.”

ThomasNet research indicates that up to 80 percent of the time a buyer or engineer downloads and specs a CAD drawing into a design, that part is purchased. That is not an isolated case; I have read many comments that are variations of a common theme – design engineers will look for alternate suppliers if they cannot find 3D models on a vendor’s site.

Some of the other benefits include:

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