Industrial and Manufacturing Marketing Blog

We have merged the Industrial Marketing Today blog into our agency blog.

Using Auto-responders in B2B Demand Generation

Auto-responders have been around for a long time and in B2C marketing they have been used to engage customers, convert them into repeat buyers, to up-sell and cross-sell and to increase the value of every [...]
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Invest in Content Marketing During a Recession

In a recent survey (December 2008) done by Junta42, 56% of marketing- and publishing-decision makers plan to increase their content marketing spending for 2009 (31% increase significantly, 25% increase slightly). According to the same survey, [...]
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Should You Set Your Content Free?

I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is definitely a great resource for [...]
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Add Social Media to E-Newsletters

This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters. Email Marketing and Social Media, Part 1: Adding Social Media [...]
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Tiecas-Industrial Marketing & Consulting, Houston, TX

Industrial Marketing Today is an integral part of Tiecas, Inc., a Houston-based industrial marketing agency. We’ve been in business since 1987, serving the marketing needs of manufacturers, distributors, and engineering companies from various industries.

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