When the Going Gets Tough, B2B Marketers…

December 7, 2011

…fall back on tried-and-true marketing tactics that they have relied on for years. In the current tough economy, cutting edge and innovative marketing is taking a back seat to proven [...]

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Creating Digital Content for Industrial Marketing

December 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I [...]

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Cool Stuff Manufactured in America

November 22, 2011

In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.” Manufacturing [...]

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10 New Google Algorithm Changes Announced

November 16, 2011

Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is [...]

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Content Marketing Delivers Lead Insight to Sales

November 10, 2011

It is true that industrial buyers are more in charge of the buying process today than ever before. Even though the process of buying industrial products and services has not [...]

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Retrofitting Blogs and Converting Industrial Websites into Blog Sites

November 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. A sure sign of that is the number of conversations that I have had recently [...]

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Use Content Marketing to Manage Industrial Sales Funnels

October 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads Maximize the middle of the funnel (MoFU) [...]

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Are Community Forums Good for Manufacturers and Industrial Companies?

October 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a [...]

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What You Ought to Know About Inbound Marketing

October 14, 2011

Confused about Inbound Marketing? Never heard of it? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. In [...]

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Making Your Industrial Website Be All It Can Be

October 10, 2011

Remember the old US Army commercial – “Be All You Can Be?” It was one of the most popular and successful recruiting slogans and the army used it for over [...]

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