Industrial Blogs and Their Benefits-Challenge Duality

March 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand [...]

Read full article →

Manufacturers: Don’t Start a Lead Generation Campaign without Sales

February 24, 2012

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. [...]

Read full article →

Manufacturers Use Evaluation Kits for Effective Lead Nurturing

February 12, 2012

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to [...]

Read full article →

Align Industrial Websites with Sales Process

February 3, 2012

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your [...]

Read full article →

Industrial Marketing Content that Helps Buyers

January 25, 2012

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may [...]

Read full article →

Website Evaluation Comes Before Site Redesign

January 18, 2012

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results (SEO – Organic Search Engine Optimization) and/or [...]

Read full article →

Internal Links – the Secret Sauce for DiY SEO

January 10, 2012

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To [...]

Read full article →

Create a Content Series for Industrial Marketing

January 3, 2012

Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial [...]

Read full article →

Top 10 Industrial Marketing Posts of 2011

December 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during [...]

Read full article →

2012 Content Marketing Trends for Manufacturers and Industrial Companies

December 15, 2011

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. [...]

Read full article →

← Previous Entries

Next Entries →