Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums?
Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options.
According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. (See chart)