For the past six years, more than two thirds of manufacturers and industrial companies have said that lead generation or customer acquisition is their top marketing priority according to the latest industrial marketing survey released by GlobalSpec.
The same survey also found that 42 percent of these companies have increased their budgets for digital marketing in 2012 and 47 percent of the respondents spend more than a third of their overall marketing budgets online.
Despite all the encouraging findings about the use of digital marketing within the industrial sector, it is common to find websites that are several years old. I have talked to owners and marketers from manufacturing and industrial companies of various sizes that sounded enthusiastic about launching an industrial blog and moving forward with inbound marketing with content but it seems easier for them to do nothing and maintain their digital marketing status quo. They are hoping that their lead generation problem will somehow solve itself if they continue to do business as usual.