Compiling any kind of list is always risky because we all have our own preferences and there is no way someone else’s list can satisfy everyone. This is my list of “must-have” content assets that I advise my clients to add to their industrial Websites. It is definitely a two-way street; my industrial clients also often request many of these same content assets.
The usual content marketing assets such as product data sheets, application notes, case studies, whitepapers and blog posts are a given and expected if you want your website to be found in search engines (SEO) and engage your target audience of engineers and industrial buyers. Take a look at my post, “Content Auditing and Mapping it to the Industrial Buy Cycle” for more on how and when to use these content assets.
Must-have content assets that persuade industrial buyers to take action