How to Make Your Business Blog Be All It Can Be

Remember the U.S. army’s “Be All You Can Be” campaign? An incredibly successful and popular recruiting slogan was used for over 20 years until it was retired in 2006. How about your business blog, is it all it can be for your industrial company?

I’m assuming you want your business blog to be more than just a personal journal. One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers.

How do you turn your business blog into a powerful sales tool? I’ve listed six business blogging tips here to get you started. Read more

Focus on Content in B2B Marketing

Lately all the talk in B2B marketing has centered on social media. However, to be successful with social media, you have to provide real value and that usually comes from great content.

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. His 4C’s are:

  • Content – the creation of a steady stream of engaging content
  • Connection – connecting with the audience you wish to attract
  • Communication – communicating with them in an ongoing conversation
  • Conversion – and then converting them at the illusive moment of need

What is content marketing?

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

The old ways of pushing out content is no longer effective. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch. Don’t sell. Don’t interrupt. Educate, inform and provide value to customers and prospects. Your business will grow.” (See Content Marketing – The Ultimate Cheat Sheet).

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Read more

Add Social Media to E-Newsletters

This is a follow up to my post “E-Mail Marketing is Alive ‘N Kickin'. Adding Social Media features will add to the value of e-newsletters.

Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletter  is an article written by Anna Billstrom on MarketingProfs.com. She has written about how you can do just that in easy to follow steps. Check it out.

Silverpop has introduced a new feature called Share-to-Social. Using links contained within your email messages, recipients can quickly share your message on one or more social networks such as Facebook and MySpace, adding their comments, including images from your message, and more. This opens up a whole new range of possibilities for viral marketing that can make your messages more effective and more targeted than ever before.

How Are B2B Marketers Using Web 2.0 Tools?

I just finished reading an interesting article titled “Social Revolution” in the August issue of Direct. It is written by Ruth P. Stevens, who is called “one of the top 100 most influential people in B-to-B marketing” by Crain’s BtoB Magazine.

In the article she writes, “For the most part, the new media are still behaving like PR tools – there’s high potential for building awareness and some spinoff lead generation on the side, but when it comes to delivering volume they’re just not ready for prime time.” I agree with her 100%.

Ms. Stevens has suggested looking at a few new resources, two of which I wasn’t aware of. First one is Jigsaw which she refers to as the Wikipedia of B-to-b data. I checked out their site and was impressed by the concept. Here’s a direct quote from the site that describes their service. Read more