Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda Subler of the Content Marketing Institute (CMI). There may be slight differences between my draft copy and the final version that was published by CMI recently.
Even though there has been a slight decline this year in the number of manufacturers who said they use content marketing (82% vs. 86% last year), far more manufacturing marketers cited sales as a goal this year than they did last year (85% vs. 56%). Content marketing for driving sales has now become an accepted industrial marketing strategy.
That’s the good news.