In a recent survey (December 2008) done by Junta42, 56% of marketing- and publishing-decision makers plan to increase their content marketing spending for 2009 (31% increase significantly, 25% increase slightly).
According to the same survey, the top six content tactics are:
- Social media (other than blogs) – 68%
- E-newsletters/email – 60%
- Case studies – 55%
- Online video – 51%
- White papers – 46%
- Microsites – 43%
Joe Pulizzi, founder of Junta42 and author of "Get Content. Get Customers." said, "If marketers will spend less in 2009, it won't be coming from their content development budgets. More and more marketing professionals now realize that tomorrow's marketing is all about developing a conversation with customers. Without valuable, relevant and compelling content, that's pretty much impossible. The numbers show that."
You can get the more survey details from http://www.junta42.com/resources/Content_Marketing_Spending_Points_Up/