How to Make Your Business Blog Be All It Can Be

Remember the U.S. army’s “Be All You Can Be” campaign? An incredibly successful and popular recruiting slogan was used for over 20 years until it was retired in 2006. How about your business blog, is it all it can be for your industrial company?

I’m assuming you want your business blog to be more than just a personal journal. One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers.

How do you turn your business blog into a powerful sales tool? I’ve listed six business blogging tips here to get you started. Read more

A Blogging Style to Call Your Own

Creating a blog is not too difficult but building an active community around it is. Not everyone is a natural born blogger. It takes time and practice to find and develop your own blogging voice. The tricky part is that it must resonate with your audience and not because you happen to be passionate about smoething. It’s not about you; it’s all about your readers.

I found a very helpful presentation on blogging styles by Rohit Bhargava, a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included.

In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. There are examples and additional resources too.

It is definitely worth watching and it may just inspire you to find your own blogging style.

The 25 Basic Styles of Blogging … And When To Use Each OneView more presentations from Rohit Bhargava.

101 Tips from 50 Small Business Bloggers

I came across an incredible blog post recently that I think every small business owner should read. As an entrepreneur your days are probably packed with items that need your immediate attention. As a result, it becomes increasingly difficult to stay on top of things.

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few.

Click here to read 101 Tips from 50 Small Business Bloggers.

Content Creation Made Easy

Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Most people get writer’s block or their brains freeze up while staring at a blank screen. However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Otherwise, your traffic will dry up and the hard-earned readership will lose interest.

How do you overcome this challenge?

Content creation doesn’t have to be hard. Just follow my 5Rs of content creation and things will start to flow a lot more smoothly.

1. RESEARCH

Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem.

I start with something related to a subject that I’m interested in writing about and get ideas from there.

For example, “content creation.” That led me to other popular search terms like blog content creation, content creation help, online content creation etc. Read more

The launch of Industrial MarCom Blog

I launched Industrial MarCom Blog to share my thoughts and opinions on industrial and B2B marketing communications. I also hope to help other marketing professionals, especially those who are responsible for generating high-quality leads for industrial products and engineering services. Here you will find not only my views but also access to third-party case studies, white papers and best practices for lead generation, qualifying and nurturing those leads until they are sales-ready. I encourage you to share your thoughts and be a part of this exciting community of marcom professionals.