At this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website may also be part of those discussions.
Blog sites have become a very popular choice with many manufacturers and industrial companies since content plays such an important role in today’s digital marketing programs. These dynamic sites combine static webpages with a blog to give you the best of both worlds – fresh content and functionality. See my post, “Build Industrial Websites as Dynamic Blog Sites” for advantages of blog sites.
The thing that worries me though is that in my conversations with some of these industrial companies, I find that they want to discuss their choice of Content Management System (CMS) with me. In my opinion, that is not what you should be focusing on.
As the Owner/President/CEO, your input should be in shaping the content marketing strategy. Focus on the kind of content you need that will attract the most qualified traffic to your site and convert those visitors into customers. Help the site designer build the functionalities that your site visitors want. Leave the choice of the CMS to the web developer, be it in-house or outsourced.