Content Creation Made Easy

Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Most people get writer’s block or their brains freeze up while staring at a blank screen. However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Otherwise, your traffic will dry up and the hard-earned readership will lose interest.

How do you overcome this challenge?

Content creation doesn’t have to be hard. Just follow my 5Rs of content creation and things will start to flow a lot more smoothly.

1. RESEARCH

Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem.

I start with something related to a subject that I’m interested in writing about and get ideas from there.

For example, “content creation.” That led me to other popular search terms like blog content creation, content creation help, online content creation etc. Read more

Invest in Content Marketing During a Recession

In a recent survey (December 2008) done by Junta42, 56% of marketing- and publishing-decision makers plan to increase their content marketing spending for 2009 (31% increase significantly, 25% increase slightly).

According to the same survey, the top six content tactics are:

  1. Social media (other than blogs) – 68%
  2. E-newsletters/email – 60%
  3. Case studies – 55%
  4. Online video – 51%
  5. White papers – 46%
  6. Microsites – 43%

Joe Pulizzi, founder of Junta42 and author of "Get Content. Get Customers." said, "If marketers will spend less in 2009, it won't be coming from their content development budgets. More and more marketing professionals now realize that tomorrow's marketing is all about developing a conversation with customers. Without valuable, relevant and compelling content, that's pretty much impossible. The numbers show that."

You can get the more survey details from http://www.junta42.com/resources/Content_Marketing_Spending_Points_Up/

Should You Set Your Content Free?

I’m wrestling with this question on a site redesign project that we are working on. The client has co-authored a highly technical but a solution driven white paper. It is definitely a great resource for generating high-quality leads from their site. Should we put this valuable content behind a short registration form or make it freely available?

With the first option, we capture qualified leads but run the risk of losing some because of the extra step required. Setting it free would mean waiting for the interested party to contact the client. No doubt, it would be a warmer lead but would result in a wait and see approach.

I Googled my dilemma and came up with several posts on both sides of the argument. Here are a few of them:

What are you doing with your content?